The Symbolic Meaning of Leadership in the Perspective of Symbolic Interaction (Sahbirin Noor's Leadership Style Analysis)

Communication problems faced by the government are often related to bureaucratic communication procedures. So, activities needed leaders in scope of internal and external communication. This also happened province South Kalimantan, namely H. Sahbirin Noor who served as governor. The purpose this research is analyze Me, Mind, Society leadership governor's self-concept elements activities, which refers symbolic interaction theory. approach uses qualitative methods with informants from community using interviews. results show that Uncle Birin's self-meaning a governor generally Government Regulation No. 33 2018. Meanwhile, Mind seen when Birin chooses career official for benefit wider community. For meaning through an attitude empathy be able understand wishes element visionary leader. needs view fits reality society.``Self" obtained seeing oneself object. comes "I" "Me". “I” part self perform his duty service “Me” actor plays role society Kalimantan.